BUSN-372 Innovation and New Ventures 400(4)

Prerequisites: None

Co-requisites: None

This inter-disciplinary course focuses on the creation or startup of a new organization based on an innovative product, process or delivery. Particular emphasis is placed on creating new products or services in response to a human need, testing at several stages of a new product development process, gaining initial customers, gaining distribution, obtaining financial support and managing the new organization. This is a “hands-on” course where students will actually develop some new product idea and/or prototype, conduct various types of market research and write initial business plans. The course is flexible to support students interested in a variety of fields including fuel cell, international business and biomedical.

Terms Offered: Summer, Fall