This course provides the student with an understanding of the best practices of product and service development through application to a course project. Intrapreneurship, the activity of value creation within an existing enterprise, is presented to prepare students to be innovators in their employing organizations. Strategies are introduced for innovation development as practiced by exemplary innovators. Structures are presented that support a successful innovation development environment. Processes utilized for innovation development are contrasted and a general approach is presented with specific application to the course project. Tools and techniques are presented and practiced by students during the completion of the project requirements.
Terms Offered: Winter, Spring